Marketing your Small Business
In today’s world, business owners have to compete with the distractions of the internet, emails, social networking and other electronic media to attract potential customers’ attention. Here are some tips on how to survive and thrive from TY author and marketing expert John Sealey. 1. Find gaps in the market Be open to targeting new […]
Posted on: May 15, 2013
Written by: John Sealey
Topics covered: Selling and Marketing
Things to consider when starting your own business
1. Your market Research your market thoroughly. If you reckon you have an excellent idea, the first essential thing is to research your market thoroughly. Actually it isn’t one thing to do – it’s a lot of things. Try asking yourself these sorts of questions: What demand is there for what I provide? Who else […]
Posted on: April 11, 2013
Written by: Kevin Duncan
Topics covered: Business Skills
Some top tips from Personal Impact in a week
Here are four ‘personal impact’ tips you can implement quickly for great results, adapted from Personal Impact In a Week by Christine Harvey: 1. Use credibility prefaces From now on when you speak, use credibility prefaces (explained in further detail in the Monday chapter of the book). For example, instead of saying, ‘Let’s try XYZ’ […]
Posted on: March 12, 2013
Written by: Christine Harvey
Topics covered: Business Skills, Career Development, People and Management
An extract from the newest In a Week title – Finding your Next Job
In an economic recession unemployment tends to go up and naturally there are fewer jobs available. In times like this it is necessary to take all the necessary steps to make sure that you go for the most suitable jobs for you as an individual, get selected for interview, then succeed in that interview. 1. […]
Posted on: January 21, 2013
Written by: Geoff Ribbens, Peter Maskrey
Topics covered: Career Development
A word in your ear
One of the paradoxes of human existence is the ease with which we can misunderstand each other. Like birds on the wing, we chatter constantly, yet ambiguity and assumption can so easily getting the way. Relationships can end and business deals lost because what was heard was not what we were trying to say. Written […]
Posted on: December 14, 2012
Written by: Robert Ashton
Topics covered: Business Skills
Body Language and Presentation Skills
When it comes to giving a presentation remember that the best audio visual aid is you. There are 10 key things you should be doing: 1. Maintain eye contact with the audience and scan the audience at random. Never repeatedly look at the multi-media screen or the ceiling! 2. Use your hands and voice to […]
Posted on: November 19, 2012
Written by: Geoff Ribbens, Richard Thompson
Topics covered: Business Skills, Selling and Marketing
Happy Halloween Fear as Fun not Fight
In a few days, will you be opening your door to strangers dressed in ghastly costumes demanding trick or treats? If we do not trust someone, however subliminally, we feel threatened by them and this invokes our fight, flight or freeze response. The limbic system (or emotional brain centre) evolved to deal with instinctive behaviours, […]
Posted on: October 25, 2012
Written by: Jill Dann
Topics covered: People and Management
Are authority figures at work “The Office Tiger” in the jungle of life?
Do you find that art mimics life -characters can be a mass of contradictions yet instinctively emotionally intelligent People who are not given equal rights in society may appear to be manipulative to others without close inspection of their use of it as a method of survival. Our survival methods are instinctive and 80,000 faster […]
Posted on:
Written by: Jill Dann
Topics covered: People and Management
Feelings as well as Facts are your Friend
http://www.bbc.co.uk/mediacentre/latestnews/2012/britains-brightest.html http://bbc.in/RH64au Clare Balding said: “I have always said that ‘facts are my friend’ but knowing things doesn’t make you clever. I am fascinated by the brain – how it works and how it can be improved. I am so excited to be given the opportunity to explore and test intelligence in a format that […]
Posted on: October 24, 2012
Written by: Jill Dann
Topics covered: People and Management
Who is responsible for helping you adapt to change?
Pull a string and it will follow you wherever you wish. Push it ahead and it will go nowhere at all. Eisenhower What happens if you are the string in Eisenhower’s wonderful quote? Surviving let alone thriving during workplace change is a challenge for some, yet with help and support it is achievable. All too […]
Posted on: October 3, 2012
Written by: Sue Stockdale and Clive Steeper
Topics covered: Career Development
