Successful Public Relations in a Week: Teach Yourself

Successful Public Relations in a Week: Teach Yourself
  • ISBN: 9781444159554
  • Publication date: Apr 2012
  • RRP: £6.99
  • Format: PB
  • Binding: Paperback
  • Extent: 128 pp
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Learn in a week, what the leading experts on public relations learn in a lifetime.

An understanding of public relations is crucial to anyone who wants to advance their career.

Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly teaches you the insider secrets you need to know to in order run a successful public relations strategy.

The highly motivational ‘in a week’ structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

 

The Author(s)

Brian Salter

Brian Salter began his career in the BBC where he produced and presented features, business and current affairs programmes on the World Service. He worked as an editor in the BBC World Service newsroom, thence moving to BBC TV news, and then Radio 4’s City Desk.

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