Successful Pitching For Business In a Week: Teach Yourself

  • ISBN: 9781444184013
  • Publication date: February 2013
  • RRP: £6.99
  • Format: PB
  • Binding: Paperback
  • Extent: 128 pp
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Learn in a week, what the experts learn in a lifetime.

The book focuses on the special nature of winning significant business in competitive
markets in pitches involving several formal stages. It will:

– Review the essential processes of making complex sales and the role of core
techniques of persuasion
– Show how to handle initial contacts and meetings and obtain a clear brief regarding
customer/client needs
– Demonstrate the process of analysing client needs and putting clear and persuasive
proposal documents in writing

Sunday: What is a pitch?
Monday: Initial contact
Tuesday: Planning a powerful response
Wednesday: Putting proposals in writing
Thursday: Preparing a formal presentational pitch
Friday: Making the presentation
Saturday: Follow-up action and the power of persistence

The Author(s)

Patrick Forsyth

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