Successful Marketing in a Week: Teach Yourself

Successful Marketing in a Week: Teach Yourself
  • ISBN: 9781444158922
  • Publication date: May 2012
  • RRP: £6.99
  • Format: PB
  • Binding: Paperback
  • Extent: 128 pp
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Learn in a week, what the leading experts on marketing learn in a lifetime.

The ability to understand marketing is crucial to anyone who wants to advance their career – whether or not they actually work in marketing.

Written by Eric Davies, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to ensure your products or services are marketed successfully.

The highly motivational ‘in a week’ structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

The Author(s)

Eric Davies

Eric Davies BA (Hons), MPhil, DipM is a highly experienced marketing consultant, marketing researcher and management trainer. His career has embraced strategic marketing management (at Board level), postgraduate academic research in strategic marketing, marketing strategy/planning consulting both in the private sector (including plc’s and SME’s) and the public and third sectors, management training (post graduate and post experience), commercial marketing research (qualitative and quantitative) and marketing writing.

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