Successful Key Account Management In A Week: Teach Yourself

  • ISBN: 9781444159165
  • Publication date: February 2012
  • RRP: ¬£6.99
  • Format: PB
  • Binding: Paperback
  • Extent: 128pp
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Learn in a week, what the experts on account management learn in a lifetime.

Written by Grant Stewart, a leading expert on key account management as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to grow successful relationships with key customers.

The highly motivational ‘in a week’ structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

The Author(s)

Grant Stewart

After seven years marketing experience with the Nestlé Company (including New Product Development and Brand Management), Grant joined a leading sales and marketing consultancy where he headed a team of 13 consultants as Operations Director. He worked extensively in the area of planning, organising and controlling sales and marketing activity, and in implementing policy through management training and development.

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