Persuasion & Influence In a Week: Teach Yourself

Persuasion and Influence
  • ISBN: 9781444182705
  • Publication date: July 2013
  • RRP: £6.99
  • Format: PB
  • Binding: Paperback
  • Extent: 128pp
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Learn in a week, what the experts learn in a lifetime.

Sunday: Explore factors that influence, both positively and negatively and discover how influencing is selling
Monday: Understand the power of personality and charisma and ensure you are putting the right message across
Tuesday: Use the Assertiveness Sentence technique to sound more confident in any situation
Wednesday: Discover the three elements of communication and how to use them to build rapid, effective rapport with others
Thursday: Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion
Friday: Use NLP models to influence at an unconscious level, including the technique of ‘chunking’ to gain agreement
Saturday: Learn how to use proven persuasion techniques such as emotional ‘triggers’, scarcity, the law of reciprocity, the power of three, and the AIDA formula

The Author(s)

Di McLanachan

Following a long career with a large, multi-national IT organisation, Di struck out on her own as a personal development trainer in 1993 and is currently Managing Director of Learning Curves Personal Development Ltd. She became a Master Practitioner of NLP in 1995 and wrote the best selling ‘NLP for Business Excellence’ in 1999. Since then, Di has trained and qualified as a Life and Executive Master Coach and is currently Head of Corporate for one of the largest coach training organisations in Europe. She pioneered live, phone-in coaching on BBC Radio and has also been featured on BBC Television.

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