Market Research in a Week: Teach Yourself

Market Research in a Week: Teach Yourself
  • ISBN: 9781444159646
  • Publication date: Apr 2012
  • RRP: £6.99
  • Format: PB
  • Binding: Paperback
  • Extent: 128 pp
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Learn in a week, what the leading experts on market research learn in a lifetime.

The ability to research the market for a product or service is crucial for anyone who wants to advance their career.

Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers.

The highly motivational ‘in a week’ structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

The Author(s)

Judy Bartkowiak

Judy Bartkowiak is fortunate to have trained with two of the most famous names in Market Research: Dr Liz Nelson, the founder of Taylor Nelson (now TNS) one of the largest Market Research companies in the world and Bill Schlackman the founding father of Motivational Research in the UK (now called Qualitative Research). She combined this training with an HND in Business Studies from Brighton University and a Post Graduate Diploma in Market Research.

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