John SealeyIt has been said that marketing is like a magic trick, it’s cloaked in smoke and mirrors. For the past 12 years John has been helping business owners to see through the smoke and debunk the tricks. He spends hundreds of hours each year learning and then applying the best methods for business growth from the greatest marketers of our times. Today John Sealey shares his winning approaches in workshops, seminars and keynote speeches to audiences across the UK and internationally. John’s mission is to share winning strategies to open minded entrepreneurs, SME’s looking to achieve more with dwindling resources and to help fast action takers. Whether the business is high-tech, low-tech, slow-tech or no-tech, there are things an enterprise can do over and above what they do now. In the meantime he’ll continue with his webinars, live events and informational products. Giving proactive business owners proven marketing ideas to extract the potential goldmine beneath their feet, and leveraging the untapped opportunities just waiting to be realised.
Q: What is the best advice you’ve ever been given?
A: You’re only as good as your most important weakness. Maximise your strengths and outsource your weaknesses. Give the tasks you have to work hard at to those that play with those tasks like a hobby and can do them in their sleep.
Q: What is the most underrated skill in business?
A: Marketing, it provides far more sales, far more profits and far more freedom than any other skill a business owner can possess. When times are tough, it seems to be the first thing to go. It should be the last.
Q: What is your top tip for success?
A: Learning what others are saying and doing in cutting edge industries and seeing how that could apply to what you do. Businesses tend to do the same things in their sector. By borrowing current success practices from a different industry and keeping a close eye on what is coming in the future, you will be perceived as a visionary.