Eric Davies

Eric Davies BA (Hons), MPhil, DipM is a highly experienced marketing consultant, marketing researcher and management trainer. His career has embraced strategic marketing management (at Board level), postgraduate academic research in strategic marketing, marketing strategy/planning consulting both in the private sector (including plc’s and SME’s) and the public and third sectors, management training (post graduate and post experience), commercial marketing research (qualitative and quantitative) and marketing writing.

He currently has a number of business interests in the strategic consulting and marketing services sectors. In addition to his research and consulting experience he has provided a range of management programmes for organisations including the British Institute of Management (now CMI), the British Council, and the Institution of Chemical Engineers and contributed to postgraduate programmes at University of Glamorgan and post experience programmes at University College Lampeter, etc. His main interests are in business-to-business strategic marketing and competitive strategy. Eric has also contributed articles to a number of journals including Accountancy, European Journal of Marketing, The Pakistan Management Review, Management Consultancy, The Municipal Journal and others.


Q: What is the best advice you’ve ever been given?
A: Don’t be afraid of making a mistake – but you must learn from it and become a better manager for it.

Q: What is the most underrated skill in business?
A: In my experience, Emotional Intelligence – i.e. the ability to identify, assess, and control the emotions of oneself and others. Nothing can be achieved in business without understanding people and the better one is able to do that the more likely it is that one will be successful.

Q: What is your top tip for success?
A: I have to quote (or probably misquote) Benjamin Disraeli when he said, ‘the secret of success is constancy of purpose’. For me this encapsulates the importance of determination but also the benefits of concentrating one’s resources and building on experience. World-class sportsmen and women are the epitome of this. Both for individuals and organisations, it seems to me that Disraeli’s advice is a sound basis for developing a differential advantage and therefore increasing the likelihood of success

Books by Eric Davies in this series

Successful Marketing in a Week: Teach Yourself