Di McLanachan

Following a long career with a large, multi-national IT organisation, Di struck out on her own as a personal development trainer in 1993 and is currently Managing Director of Learning Curves Personal Development Ltd. She became a Master Practitioner of NLP in 1995 and wrote the best selling ‘NLP for Business Excellence’ in 1999. Since then, Di has trained and qualified as a Life and Executive Master Coach and is currently Head of Corporate for one of the largest coach training organisations in Europe. She pioneered live, phone-in coaching on BBC Radio and has also been featured on BBC Television.

Di runs seminars internationally and is a keynote public speaker. She is passionate about helping others to be the very best that they can be, and specialises in assisting her clients to identify their ‘self-sabotage’ routines, overcome them and achieve personal excellence. Di is a recognised expert on Customer Care, believing that those businesses that proactively demonstrate a genuine interest in their customers are simultaneously fulfilling their Marketing and PR functions at no extra cost! Many of her clients have found that their sales increase significantly as a result of attending her Customer Care training seminars. Sometimes this happens within a matter of days of implementing fresh ideas they have gained. Di lives on the south coast of England and can be contacted via her website, www.learningcurves.co.uk

Q&A

Q: What do you wish someone had told you when you were starting out?
A: When I was starting out I wish someone had told me to never assume that because business is going well, it has reached ‘critical mass’ and is generating its own ‘energy’ and revenue. It’s when you’re at your busiest that you need to be actively seeking more custom for the quieter times

Q: What is the best advice you’ve ever been given?
A: The best advice I’ve ever been given is to seek out and be prepared to form strategic alliances with other businesses. This enables you to pool resources, share contacts and knowledge, promote each other and even jointly create new, innovative product offerings

Q: What is the most underrated skill in business?
A: The most underrated skill in business is listening. The best communicators are those who are superb listeners, and this is particularly true of successful sales people. Even top presenters ‘listen’ to their audience with their ears and eyes – it’s an essential skill in rapport building

Books by Di McLanachan in this series

Persuasion and Influence Customer Care in a Week: Teach Yourself