David BrownFor 15 years he worked as a senior manager for Alcan and Alumax, two multinational North American mining and metal businesses. After working for two of the world’s larger organisations, for 22 years David has run his own business, acting as a consultant and coach specialising in improving business performance. More recently he has secured a diploma in Neuro Linguistic Programming (NLP), which has given him added insight into behaviours associated with effective communicating and presenting. David believes that too often initiatives fail because they are disconnected to what is happening elsewhere in the organisation. For more information on David’s work visit www.scott-brown.co.uk
Q: What do you wish someone had told you when you were starting out?
A: Very little of what you achieve will be down to you as an individual. Your success will be dependent on you working successfully with your team and with the people around you. If you lead a team, success is not about you – it comes from you growing your team. Your team’s success will guarantee your success
Q: What is the best advice you’ve ever been given?
A: One of my friends said that I should read John Kotter’s The Heart of Change. One of the key messages is that we should not rely on logic to persuade people. Most of us do rely on rational argument, which ignores the fact that we humans frequently make decisions based on emotion. So, when we put forward ideas we need to appeal not only to rational thinking, but to our audience’s emotions
Q: What is the most underrated skill in business?
A: Time management. This is too often seen as a low level skill. In fact it is more important for the Chief Exec to make effective use of time than it is for anybody else. I have seen too many business leaders spend too much time on issues that should have been dealt with by someone else. They neglect those high level strategies that will secure the future of their business and their people – they fail to do the job they’re paid for!!