Brian SalterHe left the BBC to join Heathrow Airport as Media Relations Manager immediately following the bombing of PanAm 103 over Lockerbie and was responsible for improving relations with the resident press and for crisis communications at the airport. From there he moved to a number of communications roles within various blue chip companies and by the 1990s had started his own consultancy advising companies and giving training on PR, marketing and presentation techniques, as well as giving a number of public speeches on the introduction of internet technology for business use, when it was still in its infancy. In 1999 he first went to the Middle East, working in Jeddah, Saudi Arabia, before returning to the UK to work as a sub editor at two UK regional newspapers. In 2003 he returned to the Middle East, where he set up his own consultancy, working across the whole of the GCC area, as well as being one of the main news anchors and current affairs presenters on the Saudi Arabian station KSA 2 TV. In 2011 he moved to China to work as a journalist in Beijing. Brian has written for numerous magazines and newspapers and has to date written 30 books, some of which have been translated in up to eight other languages.
Q: What do you wish someone had told you when you were starting out?
A: Never be afraid to take risks. At times you may fail in your endeavours, but the process will make you stronger.
Q: What is the best advice you’ve ever been given?
A: Be true to yourself and don’t worry unduly what others may think of you
Q: What is the most underrated skill in business?
A: The ability to put others at their ease while firing them up to perform to their maximum capabilities.