Marketing your Small Business

In today’s world, business owners have to compete with the distractions of the internet, emails, social networking and other electronic media to attract potential customers’ attention. Here are some tips on how to survive and thrive from TY author and marketing expert John Sealey.

1. Find gaps in the market
Be open to targeting new niches and to focusing on new prospects who’ll be most likely to buy. To ensure a new niche is right for you use a commonality survey, which will reveal whether there’s a gap, or a number of gaps, for you to fill.

2. Embrace mobile marketing
Sending marketing promotions via mobile phones will enable you to reach people who have a device that is with them practically all the time. Most people read a text message within 90 seconds of its arrival. Mobile marketing presents an opportunity to reach more customers quickly and easily, and will give you an edge over competitors who aren’t using it.

3. Don’t dismiss traditional approaches
Traditional print marketing still has a place alongside electronic marketing. We all still have a letterbox, both at home and at work. Targeted properly, these traditional approaches are low-cost and can still be effective.

4. Use a variety of approaches
The key to successful marketing, and to surviving in tough times, is in the mix. Make sure you use a range of tactics, which make good use of your budget. Don’t neglect low- or no-cost methods, which can be just as effective as more costly approaches.

This extract is taken from Small Business Marketing In a Week by John Sealey.

Posted on: May 15, 2013

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Wendy Hirsh

Wendy is a researcher and consultant working on employment issues, especially those which have career planning and career development at their heart. Working for many leading organisations in both private and public sectors in the UK and internationally, she helps relate changing business priorities and challenges to the kinds of people and skills organisations will need. This in turn helps individuals see how their careers may develop and where interesting opportunities may lie. It is this ‘win win’ – a good outcome for both the individual and the employing organisation – which Wendy considers the fascinating challenge of career development.

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