Feelings as well as Facts are your Friend


Clare Balding said:

“I have always said that ‘facts are my friend’ but knowing things doesn’t make you clever. I am fascinated by the brain – how it works and how it can be improved. I am so excited to be given the opportunity to explore and test intelligence in a format that will be fun, informative and entertaining. The quest to find Britain’s Brightest will inspire all of us.”

I know what Clare means about facts being a friend. It’s great to feel knowledgeable and on top of fast-moving events especially when you are a BBC presenter always in the Public eye. What a good role model Clare became during the Olympics this year. Having a positive attitude creating emotional engagement with an audience is pivotal to success and its really catching…! Everyone feels better. Clare came across as trustworthy, reliable and entertaining. This would have caused changes in the brains of the audience watching her at the time. Isn’t that a weird thing to contemplate? Yet, it is completely and entirely natural if you trust someone instinctively to get into rapport with them.

When we trust someone, we tend to be in rapport with them physiologically experiencing appreciation and empathy. This visceral and mental response calms our pulse rate, blood pressure and brain wave pattern making them coherent and harmonious. Blood flow to the brain is enhanced and a hormone release increases the amount of glucose going to the brain (brain food) aiding cognition and the laying down of memories (in order to recall learning later). So Clare, you are good for our emotional health as well as entertaining and informing us.

Posted on: October 24, 2012

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Peter Fleming

Peter Fleming is a Chartered Fellow of both the UK’s Institute of Marketing and the Institute of Personnel Development - having started his career in the Retail Fashion industry in a variety of marketing roles. With extensive Training and Development experience (developing thousands of executives and managers in marketing and business skills) he founded his own consultancy business in 1982 and this led to a significant expansion in his zones of influence to include the Gulf and Middle Eastern states.

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