Six Weeks to Marketing Excellence

Consumers are bombarded with thousands of marketing messages everyday telling them what they should do, where they should go and what they should buy. With this essential guide, learn how to get ahead of the competition, step by step, in just Six Weeks of practical guidance. Six Weeks to Marketing Excellence covers the following:

Contents List:
Week 1: Marketing Plans
Week 2: Viral Marketing
Week 3: Building a Brand
Week 4: Direct Marketing
Week 5: Free Publicity For Your Business
Week 6: Consumer Behaviour

The Authors:
This book is a collection of various authors' work- all are experts in their field and fully approved by the Chartered Management Institute:
Ros Jay, Andrew Whitaker, Richard Perry, Pete Laver, Dee Twomey, Sue Cave, Guy Clapperton.