Great Business Letters in a week, 2nd edition

This book shows how to apply the pioneering idea of relationship writing - creating approachable letters that build a bond with the customer.

It looks at:
Starting, structuring and ending letters
Direct mail - avoiding the common pitfalls
Service letters - making them warm and approachable
Information letters - making them clear
Difficult to write letters - making them easier

Contents List:
1 - Introduction
2 - Sunday: Think about it....and think relationship
3 - Monday: Break some rules
4 - Tuesday: Breaking away from the big rules
5 - Wednesday: Build it well
6 - Thursday: Handling complaints
7 - Friday: Direct mail doesn't have to be junk mail
8 - Saturday: I am writing....

The Authors:
Steve Morris is Managing Director of The Burton Morris Consultancy, an agency that has developed new ways of writing for businesses. He is also Director of the Letterhouse which specialises in letters and emails for business.

Graham Willcocks is an experienced author and trainer on management, communication and interpersonal skills and runs successful workshops for managers and top management teams. He is Director of Wesley House Consultants.

Related books from the In a Week series...
Presentation in a week
Speed reading in a week
Report writing in a week