Writing Copy for the Web in a week

Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This is not just a book on meta-tagging but on the range of copy skills required to ensure the website reaches its full potential.

Contents List:
1 - Sunday: Web copy thinking - the challenges facing the web copywriter
2 - Monday: Web copy content - homepage tips, checklists, metatags
3 - Tuesday: Web copy style - golden rules for internet marketing
4 - Wednesday: Web copy structure - how to get the sequence right
5 - Thursday: Web copy for e-mail marketing - proven ezine writing tactics
6 - Friday: Web copy vocab and grammar - which words to use and net grammar rules
7 - Saturday: Web copy writing strategies and editing - how to get the writing done

The Authors:
Nigel Temple is an independent marketing consultant, trainer and public speaker. He holds an honours degree in marketing and was a professional copywriter for three years. He is a Course Director and Registered Consultant with the Chartered Institute of Marketing (CIM) for whom he has led numerous internet marketing seminars.

More marketing books from the In a Week series...
Web m@rketing in a week - sample chapter available
Viral Marketing in a week new! - sample chapter available
Direct marketing in a week new!
Marketing in a week - sample chapter available
Marketing plans in a week