Viral Marketing In a Week

Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages and behaviours spread like viruses, for example in the cases of Pokemon, Hotmail and even yoyos in the school playground.

This book concerns itself with how through creative marketing, these viruses can be started in order to greatly benefit the products they relate to, without the marketing budgets of Nike or Coca-Cola.

Contents List:
1 - Sunday: Getting the basics right
2 - Monday: Vital viral ingredients
3 - Tuesday: Step 1 Content is King
4 - Wednesday: Step 2 Get the basics right and keep it simple
5 - Thursday: Step 3 Start on the right foot with both eyes on the result
6 - Friday: Step 4- Integrate the customer touch points
7 - Saturday: Get going

The Authors:
Richard Perry's experience includes global branding programmes and integrated marketing initiatives for a number of large, international accounts. He is currently a Business Development Director for Gyrogroup.

Andrew Whitaker currently works for online marketing specialists DS.Emotion, developing integrated programmes which build a sustainable competitive advantage and demonstrate real return on investment for both business and consumer brands.

More marketing books from the In a Week series...
Direct marketing in a week
Marketing in a week
Web m@rketing in a week
Marketing plans in a week