Marketing plans in a week

Successful marketing plans is all the help you need to create the kind of marketing plan that will impress. Find out how to:
Do the right research
Set your marketing objectives
Draw up a marketing strategy
Put the plan together
Use your marketing plan

Contents List:
1 - Introduction
2 - Sunday: What is a marketing plan?
3 - Monday: Asking questions
4 - Tuesday: Researching the answers
5 - Wednesday: The objectives
6 - Thursday: Converting objects into action plans
7 - Friday: Putting the plan together
8 - Saturday: Using the marketing plan

The Authors:
Ros Jay is a freelance business writer and editor. She has written a number of books on marketing topics and also advises small businesses on corporate image and marketing.

More marketing books from the In a Week series...
Web m@rketing in a week
Viral Marketing in a week
Direct marketing in a week
Marketing in a week
Free publicity for your business in a week