Marketing in a week 3rd edition

Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan; constructing your marketing plan; using marketing research; segmenting your market; meeting your customer's needs; and increasing sales through marketing.

This third edition has been fully revised and updated for the 2002 series relaunch.

Contents List:
1 - Introduction
2 - Sunday: Definitions
3 - Monday: The marketing decision process
4 - Tuesday: The market
5 - Wednesday: Marketing research
6 - Thursday: Customers needs, wants, desires
7 - Friday: The marketing strategy
8 - Saturday: Review- Your checklist

The Authors:
Eric Davies is Principal of SRD Consultants. He has wide strategy and research consulting experience- this includes major businesses and small and medium enterprises.

Barry Davies has lectured widely and provides consultancy services to a number of large national companies. He is currently Professor of Marketing at Cheltenham and Gloucester College of Higher Education.

More marketing books from the In a Week series...
Web m@rketing in a week
Viral Marketing in a week
Direct marketing in a week
Marketing in a week
Marketing plans in a week