Key Account Management in a week

Key Account Management is central to any company's sales and marketing strategy. On average, 20% of customers create almost 80% of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.

Contents List:
1 - Sunday: Know your customer
2 - Monday: Analyse your growth opportunities
3 - Tuesday: Measure profits by account
4 - Wednesday: Plan for success
5 - Thursday: Negotiate Win/ Win
6 - Friday: Relationship management/ team selling
7 - Saturday: Partner your accounts

The Authors:
Grant Stewart has specialised in Key Accounts, Sales Management and Business Development for many companies and has run his own training and consultancy company for the last 16 years. He is a Group Course Director for the Chartered Institute of Marketing and the Institute of Professional Sales.

More related books from the In a Week series...
CRM in a week
Customer care in a week
Sales team management in a week
Selling in a week
Consumer behaviour in a week