CRM In a Week

CRM (Customer Relationship Management) is about attracting and maintaining lasting customers so that they return time and time again to use your service and/ or buy your product. CRM is not just about winning sales in the short term but increasing long term profit overall.

This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels- not just in the customer services department.

Contents List:
1 - Sunday: What is CRM?
2 - Monday: Know your customer
3 - Tuesday: Using multiple channels
4 - Wednesday: Call centres and help desks
5 - Thursday: Company culture and attitude
6 - Friday: Motivating the CRM workforce
7 - Saturday: Implementation and summary

The Authors:
Brian Salter and Naomi Langford-Wood are business and communication specialists, consultants and speakers on the international conference circuit. Together, they have also co-authored over 16 business books.

More related books from the In a Week series...
Customer care in a week
Consumer behaviour in a week
Selling in a week