Copywriting In a Week

Copywriting is a skill that we all increasingly need in the business world - you don't have to be in the marketing department to be asked to write copy for your product or service.

Robert Ashton writes from the broader business and SME angle to appeal to a wide audience. He avoids the use of marketing jargon and covers a broad spectrum of copywriting including letters, advertising, press releases, catalogues and websites.

Contents List:
1 - Sunday: Simple techniques to focus your message and get the point across
2 - Monday: How pictures, layout and colour make words meaningful and memorable
3 - Tuesday: Writing effective letters. Some useful direct mail tips
4 - Wednesday: Winning ways to make sure your advertising works
5 - Thursday: Communicating clearly with the media. News releases and bulletins
6 - Friday: Preparing promotional material and linking it all together
7 - Saturday: Composing reports, punchy proposals, presentation visuals

The Authors:
Robert Ashton is an entrepreneur. He has built and sold two businesses in ten years and recently established his third. He attributes much of his success to his ability to write persuasive copy, from sales letters to letters to the bank, client proposals to promotional copy, in particular press releases. He is a Trustee of Chamber Orchestra East, a business mentor with the Princes Trust, a Common Purpose graduate.

More related books from the In a Week series...
Writing Copy for the Web In a Week
Great Business Letters In a Week