Strategy in a week, 2nd edition

Strategy is about what tomorrow will be like and then working it back to today. It is about direction for all organisations and their units, of all sizes. This book exposes the past, present and future of strategy, covering:
How strategy has changed, what it is and what it isn't
What leading management thinkers say about strategy
Case studies of strategies great and small
How to develop a strategy in tune with today's markets
The key elements in turning strategy into action

Contents List:
1 - Introduction
2 - Sunday: Introducing strategy
3 - Monday: Strategic models
4 - Tuesday: Strategists and strategies
5 - Wednesday: Strategic analysis
6 - Thursday: Strategic thinking
7 - Friday: From strategy to action
8 - Saturday: Formulating strategy

The Authors:
Bob Norton is Member Services Manager at the Chartered Management Institute.

Ray Irving is a partner in Third Learning, an e-learning Consultancy. Both have written widely on information management with other titles in the In a Week series.

More related books from the In a Week series...
E-business in a week
Business plans in a week
Business recovery planning in a week
Achieving business alchemy in a week