Achieving Business Alchemy in a week

Following the ground breaking work of authors such as Charles Handy, this book is aimed at general managers, especially owner-managers of SMEs, who wish to innovate and create new opportunities, both within their organisation and their lives.

The emphasis here is on differentiating and growing through creation rather than competition and through looking at problems in a new way.

Contents List:
1 - Sunday: What is alchemy? How can alchemists create something from nothing?
2 - Monday: Using alchemy in a business context
3 - Tuesday: Adding alchemy in education- how teachers and businesses can do business together
4 - Wednesday: How voluntary organisations can add value and benefit through alchemy
5 - Thursday: Exploring the social dimension
6 - Friday: Applying alchemy to your personal life- get noticed and achieve more
7 - Saturday: Bringing it all together- some advanced techniques

The Authors:
Robert Ashton runs Catalyst for Success Ltd, a company he has grown using business alchemy. He also sits on the Chartered Management Institute Council, is a Prince's Trust business mentor and non-executive director to a number of young companies.

More related books from the In a Week series...
E-business in a week
Business plans in a week
Strategy in a week
Operations management in a week
Business recovery planning in a week
Performance management in a week
Total quality management in a week